OUR STORY

AMR London stands for seasonless fashion. That’s the promise that bore our concept from idea to reality. We were founded on the idea that clothing should be valued. Each piece is a story; infused with memories, that should never be discarded casually. So, we design with future generations in mind. 

We're also a multi-brand retailer. We host modern silhouettes built to channel your confidence and help you to accomplish great things.